Our Team

Gary

Dream Architect

Gary founded Dreamland Bedding in New Zealand, starting with one product and steadily building the business over time.

He’s focused on helping retail partners “win in a normal market” by creating a simple two way value chain, dependable supply and healthy margins for retailers, and affordable luxury mattresses, bases, headboards, and suites for customers who want a premium look without the premium price.

Gary leads with practical coaching and clear, evidence based thinking. The team uses structured check ins and live dashboards to stay grounded in what’s really happening, while careful logistics planning helps maintain a strong fill rate even when conditions are tough.

He stays close to the market and the wider local and international economy through factory visits, customer conversations, and data. Those insights become forecasts, product improvements, and clear roadmaps, so Dreamland grows by helping partners build sustainable, profitable businesses across New Zealand, and grows only when its partners do.

Arthur

Logistic Ninja

Arthur has led our logistics from day one. He’s the engine behind everything that happens from the moment a container lands, unloading, put away, picking, dispatch, and getting orders out the door.

You’ll usually find him in the warehouse on the forklift, keeping things moving and keeping things right. Arthur knows exactly where every product sits, and he’s the person everyone relies on when a customer needs something urgently or a deadline can’t be missed.

Across our logistics network, drivers, carriers, and the wider team, Arthur is the familiar name people trust to get it done.

Yoyo

Dream Weaver

Since making New Zealand her home in 2001, Yoyo has been deeply inspired by the Land of the Long White Cloud. Her friendly personality and forward-thinking approach to problem-solving made her a natural fit for the furniture industry.

Yoyo brings more than 15 years of professional experience to Dreamland, having worked across both retail and wholesale. This well-rounded background gives her a thorough understanding of customer expectations and the finer points of the business.

As Gary’s right hand, Yoyo is dedicated to ensuring that Dreamland customers get exactly what they need and right when they need it.

Mercedes

Operations Oracle

Mercedes has been part of the New Zealand furniture industry since 2009 and is widely recognised for the way she brings clarity and structure to complex operations. She has a sharp, logical mind and a natural ability to turn busy moving parts into a system that runs smoothly.

Since joining Dreamland, Mercedes has helped lift our capacity, improve fulfilment rates, and raise customer satisfaction, while supporting the day to day execution that turns growth plans into real results.

From analysing warehouse layouts to redesigning storage to create more space, she looks at every detail and weighs the impact on safety, workflow, and efficiency. She’s also relentless about improving how work gets done: better picking methods, cleaner processes, stronger compliance, and a higher level of service that customers can feel.

For Mercedes, it comes back to one principle: do it once, and do it right.

Store Finder

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Beds4u Hornby Unit 2A, 6 Tower Street, Hornby, Christchurch 8042 hornby@beds4u.co.nz Phone: 022 466 7411 Website Google Map
Beds4u Hastings 302 Hastings Street North, Hastings 4122 hastings@beds4u.co.nz Phone: 022 123 9787 Website Google Map
Beds4u Waipukurau 38 Ruataniwha Street, Waipukurau 4200 waipukurau@beds4u.co.nz Phone: 022 123 5157 Website Google Map
Beds4u Dannevirke 47 High Street, Dannevirke 4930 dannevirke@beds4u.co.nz Phone: 022 123 0747 Website Google Map
Beds4u Palmy 294 Cuba Street, Palmerston North 4410 palmy@beds4u.co.nz Phone: 022 034 4410 Website Google Map
Beds4u Levin 241 Oxford Street, Levin 5510 levin@beds4u.co.nz Phone: 022 123 4193 Website Google Map
Beds4u Masterton 120 Queen Street, Masterton 5810 masterton@beds4u.co.nz Phone: 022 034 4411 Website Google Map
Beds4u Lower Hutt 33 Rutherford Street, Hutt Central, Lower Hutt 5010 lowerhutt@beds4u.co.nz Phone: 022 854 6500 Website Google Map
Beds4u Thorndon 153 Thorndon Quay, Pipitea, Wellington 6011 thorndon@beds4u.co.nz Phone: 022 345 0072 Website Google Map
Beds4u Papanui Northlands Shopping Centre, Shop 39, 55 Main North Road, Papanui, Christchurch 8051 papanui@beds4u.co.nz Phone: 022 854 1500 Website Google Map
Beds4u Tower Junction 1 Picton Avenue, Addington, Christchurch 8011 towerjunction@beds4u.co.nz Phone: 022 345 0073 Website Google Map
Beds4u Henderson 5 Vitasovich Avenue, Henderson, Auckland 0612 henderson@beds4u.co.nz Phone: 022 034 4401 Website Google Map
Beds4u Wairau Park 171 Target Road, Wairau Valley, Auckland 0627 wairaupark@beds4u.co.nz Phone: 022 854 5500 Website Google Map
Beds4u Avondale 1793 Great North Road, Avondale, Auckland 1026 avondale@beds4u.co.nz Phone: 022 034 4402 Website Google Map
Beds4u Newmarket 435 Khyber Pass Road, Newmarket, Auckland 1023 newmarket@beds4u.co.nz Phone: 022 034 4404 Website Google Map
Beds4u Sylvia Park 393 Mount Wellington Highway, Mount Wellington 1060 sylviapark@beds4u.co.nz Phone: 022 034 4403 Website Google Map
Beds4u Onehunga 5 Gloucester Park Road, Onehunga, Auckland 1061 onehunga@beds4u.co.nz Phone: 022 034 4405 Website Google Map
Beds4u Papakura 159 Great South Road, Papakura, Auckland 2110 papakura@beds4u.co.nz Phone: 022 034 4406 Website Google Map
Beds4u Thames Shop-22, Goldfields Shopping Centre, Thames 3500 thames@beds4u.co.nz Phone: 022 034 4414 Website Google Map
Beds4u Hamilton 27 Collingwood Street, Hamilton Central, Hamilton 3204 hamilton@beds4u.co.nz Phone: 022 123 9340 Website Google Map
Beds4u Matamata Unit 2, 41 Waharoa Road East, Matamata 3400 matamata@beds4u.co.nz Phone: 022 034 4407 Website Google Map
Beds4u Cambridge 74 Duke Street, Cambridge 3434 cambridge@beds4u.co.nz Phone: 022 854 8500 Website Google Map
Beds4u Te Awamutu 280 Alexandra Street, Te Awamutu 3800 teawamutu@beds4u.co.nz Phone: 022 123 9707 Website Google Map
Beds4u Tauranga 65 Chapel Street, Tauranga 3110 tauranga@beds4u.co.nz Phone: 022 034 4408 Website Google Map
Beds4u Mt Maunganui Unit 3/12B Owens Place, Mount Maunganui 3116 mt.maunganui@beds4u.co.nz Phone: 022 123 4172 Website Google Map
Beds4u Rotorua 1210 Amohau Street, Rotorua Central Mall, Rotorua, 3010 rotorua@beds4u.co.nz Phone: 022 034 4409 Website Google Map
Beds4u New Plymouth 241 Devon Street East, New Plymouth 4310 newplymouth@beds4u.co.nz Phone: 022 034 4413 Website Google Map
Beds4u Napier Unit A5, 170-180 Taradale Road, Pirimai, Napier 4112 napier@beds4u.co.nz Phone: 022 123 3157 Website Google Map
Beds4u Silverdale 3/15 Central Boulevard, Silverdale 0932 silverdale@beds4u.co.nz Phone: 022 123 4472 Website Google Map
Beds4u Whangarei 38 Bank street, Whangarei 0110 whangarei@beds4u.co.nz Phone: 022 123 4954 Website Google Map
Beds4u Kerikeri 32a Klinac Lane, Waipapa 0295 kerikeri@beds4u.co.nz Phone: 022 123 4079 Website Google Map
Te Puke Furniture 47 Jellicoe Street, Te Puke 3119 Phone: 07 220 7777 Google Map
Taupo Beds 14 Gascoigne Street, Town Center, Taupō 3330 Phone: 07 217 7077 Google Map
Superfurn 1222 Hinemoa Street, Rotorua 3010 Phone: 07 348 0025 Google Map
Bedpost Botany 451 Ti Rakau Drive, Botany Downs, 2013 Phone: 09 273 8088 Google Map
Bedpost Christchurch 100 Moorhouse Avenue, Addington, Christchurch 8011 Phone: 03 421 6997 Google Map
Bedpost Manukau 67 Cavendish Drive, Manukau City Centre, Auckland 2104 Phone: 09 218 8313 Google Map
Bedpost Mt Maunganui 1A/2 Owens Place, Mount Maunganui 3116 Phone: 07 578 3045 Google Map
Bedpost Mt Wellington 39c Mount Wellington Highway, Mount Wellington, Auckland 1060 Phone: 09 570 7052 Google Map
Bedpost Nelson 62 Saint Vincent Street, Toi Toi, Nelson 7010 Phone: 03 546 9796 Google Map
Bedpost Newmarket 27 Crowhurst Street, Newmarket, Auckland 1023 Phone: 09 520 2221 Google Map
Bedpost Pukekohe 15 Wrightson Way, Pukekohe 2120 Phone: 09 963 1825 Google Map
Bedpost St Lukes 1 Wagener Place, St Lukes, Auckland 1025 Phone: 09 846 8632 Google Map
Bedpost Tauriko 33 Taurikura Drive, Tauriko, Tauranga 3110 Phone: 07 220 9368 Google Map
Bedpost Te Rapa 9 Maui Street, Te Rapa, Hamilton 3200 Phone: 07 850 5272 Google Map
Bedpost Wellington 240 Thorndon Quay, Pipitea, Wellington 6011 Phone: 04 473 5303 Google Map
Bedpost Westgate Westgate Lifestyle Centre, 57-61 Maki Street, Westgate, Auckland 0814 Phone: 09 416 0158 Google Map
Cambridge Furniture 81 A Queen Street, Cambridge 3434 Phone: 027 823 4444 Google Map
Comfort Beds 5/12b Owens Place, Mount Maunganui 3116 Phone: 07 262 3091 Google Map
Dreambeds Botany 500 Ti Rakau Drive, Auckland 2013 Phone: 09 274 3695 Google Map
Forlongs Furnishings Limited 6 Rawhiti Street, Frankton, Hamilton 3204 Phone: 07 847 9089 Google Map
Mattress Warehouse 601 Karamu Road North, Akina, Hastings 4122 Phone: 06 878 2202 Google Map
MODA Furniture Limited 32 Saleyards Road, Ōtāhuhu, Auckland 1062 Phone: 09 296 8888 Google Map
New Moon Furniture 998 Great South Road, Penrose, Auckland 1061 Phone: 09 579 8289 Google Map
Bedpost Tauranga 33 Taurikura Drive, Tauranga 3110 Tauriko@bedpost.co.nz Phone: 072209368 Website Google Map