Gary founded Dreamland Bedding in New Zealand, starting with one product and steadily building the business over time.
He’s focused on helping retail partners “win in a normal market” by creating a simple two way value chain, dependable supply and healthy margins for retailers, and affordable luxury mattresses, bases, headboards, and suites for customers who want a premium look without the premium price.
Gary leads with practical coaching and clear, evidence based thinking. The team uses structured check ins and live dashboards to stay grounded in what’s really happening, while careful logistics planning helps maintain a strong fill rate even when conditions are tough.
He stays close to the market and the wider local and international economy through factory visits, customer conversations, and data. Those insights become forecasts, product improvements, and clear roadmaps, so Dreamland grows by helping partners build sustainable, profitable businesses across New Zealand, and grows only when its partners do.